Our story
A Women-Led, Minority-Owned Haven: Founded by Sandra smith-Edwards, with Aaron Edwards, and Ebonique Edwards championing diversity by her side. Experience top-tier products with a purpose. Join us in empowering communities, one purchase at a time.
EDWARDS DISPENSARY: Premier cannabis retail establishment founded by CEO Sandra Smith-Edwards, COO Aaron Edwards, and CMO Ebonique Edwards, our team brings over 20 years of combined experience in HR, customer service, project management, and strategic planning to deliver exceptional service and products to our community. Sandra specializes in implementing best-in-class HR practices, ensuring our organization aligns with its goals and values. Aaron excels in driving business growth and enhancing customer satisfaction through innovative strategies and technology. Ebonique shapes our strategic vision, conveying our company culture and fostering collaboration through compelling storytelling and global talent attraction initiatives. At Edwards Dispensary, we're committed to providing a top-notch experience within our licensed premises, where all cannabis retail activities take place.
Sandra SMith- EDwards- CEO
With over two decades of progressive HR leadership experience, Sandra specializes in implementing top-tier practices and driving transformative change within organizations undergoing growth and significant transitions. Her leadership style seamlessly blends strategic foresight with hands-on execution, consistently delivering results that align with organizational objectives and values. Proficient in HR strategy, leadership development, talent acquisition, compliance, data analysis, performance management, change management, inclusivity, diversity, and executive advisory, she possesses a profound understanding of human capital development. In her current role as Assistant Vice President at VNS Health, she oversees a team supporting over 6000 employees, ensuring strategic talent selection systems and innovative recruitment strategies. Additionally, as Senior Director Global Human Resources Business Partner at Sapiens, she managed a global team of 1900 employees across multiple countries, implementing cross-cultural initiatives and driving organization-wide programs. Leveraging data-driven insights, she consistently drives informed decision-making while ensuring HR practices remain compliant with regulations, contributing to organizational success and resilience.
Aaron Selassi Edwards- COO
Aaron is a dynamic and results-driven professional with a proven track record of success across various industries. Specializing in customer service, project management, and strategic planning. He is also skilled in implementing innovative strategies to drive business growth and enhance customer satisfaction. He has shown proficiency in utilizing technology and analytics to optimize operational efficiency and is adept at building and maintaining strong relationships with clients, stakeholders, and team members. Aaron has exceptional leadership qualities with the ability to motivate and inspire others towards achieving common goals. Seeking opportunities to leverage expertise and drive organizational success. With experience spanning various industries, he has made significant contributions to organizational growth and sustainability initiatives. Notably, he led Shoprite's nationwide sustainability strategy during an internship at Wakefern in 2019 and spearheaded a coupon program at Lowe's Inc. in 2018, enhancing customer engagement. At KW - Keller Williams Real Estate in 2017, he focused on real estate projects and social media branding, while his tenure at Edwards Learning Center involved student guidance and marketing. As Recruitment Chair at Zeta Beta Pau Fraternity, he demonstrated leadership and organizational skills.
Ebonique Edwards- CMO
Ebonique is a dynamic professional with a proven track record in shaping and executing strategic visions for Employee Value Proposition (EVP). She excels in developing innovative strategies to convey company culture through compelling storytelling tailored to diverse audiences. Leveraging advanced data analytics tools such as Google Analytics and Google Search Console, she drives decision-making and evaluates the effectiveness of talent brand initiatives. Ebonique is skilled at fostering collaboration across functions and establishing strong partnerships with stakeholders, including Corporate Communications, Marketing, Talent Acquisition, and Brand teams. With successful experience in transforming Corporate Career Sites to cultivate forward-thinking workforces, she possesses exceptional communication, written, and analytical skills. Her leadership extends to designing training sessions and leading teams dedicated to global Talent Attraction initiatives, all while thriving in fast-paced environments. As the Global Head of Employer Brand, Talent Engagement & Employee Value Proposition at Colgate-Palmolive since 2023, she leads the strategic overhaul of the company's EVP through collaborative cross-functional efforts. Leveraging advanced data analytics skills, she utilizes tools like Google Analytics to inform decision-making and evaluate talent brand initiatives' effectiveness. Spearheading the development and execution of the Employment brand framework and content strategy, she emphasizes compelling storytelling across internal and external communication channels. Ebonique fosters partnerships with Corporate Communications, Marketing, and Brand teams to bolster candidate interest and her role involves conducting training sessions, overseeing social strategies, and evaluating key performance metrics. With extensive experience in talent attraction and employer branding, she ensures Colgate-Palmolive's positioning as a preferred employer across diverse groups and communities.
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